Digital Market Outlook: UK e-publishing readers by income 2021

The share of medium income e-publishing readers in the UK was calculated at 34.4 percent in 2021. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for more than 90 markets worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Distribution of digital publishing users in the United Kingdom (UK) in 2021, by income

Characteristic	Share of users
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Release date

October 2021

More information

Region

United Kingdom

Survey time period

October 2021

Supplementary notes

Income is defined as personal net income and is divided into three categories:
-Low income is defined as the country-specific bottom third of the personal income allocation
-Medium income is defined as the country-specific average third of the personal income allocation
-High income is defined as the country-specific top third of the personal income allocation
ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction & academic eBooks), digital editions (replicas) of consumer & trade/business magazines (eMagazines), and daily or weekly newspapers (ePapers). Open access content, paid content of newspaper or magazine websites and print or bundled subscriptions where digital editions come as a free extra and are not included.
Further information on methodology can be found here.

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