Digital Market Outlook: UK video games user penetration by segment 2027

Over the last two observations, the penetration rate is forecast to significantly increase in all segments. Especially notable is the remarkably robust growth observed in the Games Live Streaming segment as we approach the end of the forecast period. This value, reaching 2.5 percent, stands out significantly compared to the average changes, which are estimated at 0.8 percent.

Find other insights concerning similar markets and segments, such as a comparison of average revenue per user (ARPU) in the United States and a comparison of revenue in the United Kingdom.

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Digital video game user penetration rate in the United Kingdom (UK) from 2017 to 2027, by segment

Characteristic	Games Live Streaming	Mobile Games	Download Games	Cloud Gaming	Online Games	Gaming Networks
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Special properties

excluding physical video game sales

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The video games market refers to the entire industry involved in the creation, development, publishing, distribution, and monetization of video games. This market encompasses a wide range of products, including console games, PC games, mobile games, and online games. It also includes hardware and accessories such as gaming consoles, controllers, and virtual reality headsets. The games market is a rapidly growing industry, with millions of people worldwide playing video games and billions of dollars in revenue generated each year.

Structure:

The games market contains out of several different markets, such as Online Games, Mobile Games or Cloud Gaming. Information on all the other markets can be found on the relevant page.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through in-game purchases, consumer spending on games, and subscription fees. Additional definitions for each market can be found within the respective market pages. Market numbers for download games, mobile games, online games and gaming networks can also be found in the digital market insights in the video games market. Key players in the market are companies like Activision (Call of Duty), PUBG Mobile or GeForce Now For more information on the data displayed, use the info button right next to the boxes.

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