U.S.: digital classifieds ad spending per internet user 2019-2028

The average ad spending per internet user in the 'Classifieds' segment of the digital advertising market in the United States was forecast to continuously decrease between 2023 and 2028 by in total 0.4 U.S. dollars. After the sixth consecutive decreasing year, the indicator is estimated to reach 7.88 U.S. dollars and therefore a new minimum in 2028.

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Ad spending per internet user of the digital classifieds market in the United States from 2019 to 2028 (in U.S. dollars)

Characteristic	Average spending per internet user in U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Classifieds refer to online advertising posts that list products and services in categories. Advertising spending on Classifieds includes the fees advertisers pay to display an online ad and to list it in a specific category. The fee has to be paid by the advertiser regardless of the outcome of the ad and does not depend on factors such as the ad's position, size, or display duration.

Structure:
Advertising spending on Classifieds is separated into four categories: Jobs, Motor, Real Estate, and General.

Jobs covers ads by businesses offering permanent employment (e.g., Indeed, Monster)
Motor covers ads by companies or consumers offering vehicles for purchase (e.g., Cars.com)
Real Estate covers ads by companies or consumers offering real estate for rent or purchase (e.g., Roofstock)
General covers all forms of ads that are not included in the other categories, including consumers (private individuals) looking for other private individuals to complete small-scale, non-permanent jobs (such as contractor services) for them (e.g., TaskRabbit)

Additional information:
The Classifieds market comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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