Digital Market Outlook: U.S. banner ad revenue as share of GDP by device 2022

The graph presents the digital banner advertising revenue as percentage of gross domestic product in the United States in 2016 and 2017, and provides a forecast thereof until 2022, broken down by device. The mobile banner ad revenue in the U.S. is estimated to account for 0.08 percent of GDP in 2018. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital banner advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022, by device

Characteristic	Desktop	Mobile
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Release date

June 2018

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Region

United States

Survey time period

2016 and 2017

Supplementary notes

* Estimate.
Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values.
Further information on methodology can be found here.

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