Digital Market Outlook: banner ad revenue as share of GDP in the U.S. 2016-2022

Digital banner advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022

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Release date

June 2018

Region

United States

Survey time period

2016 and 2017

Supplementary notes

* Estimate.
Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values.
Further information on methodology can be found here.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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