Digital Market Outlook: search ad spending country comparison 2022

Comparing the five selected regions regarding the ad spending in the 'Search Advertising' segment of the digital advertising market, the United States is leading the ranking (105.2 billion U.S. dollars) and is followed by China with 50.93 billion U.S. dollars. At the other end of the spectrum is Germany with 7.39 billion U.S. dollars, indicating a difference of 97.81 billion U.S. dollars to the United States.

Find other insights concerning similar markets and segments, such as a ranking of subsegments in Vietnam regarding ad spending in the Digital Advertising market as a whole and a ranking by country regarding ad spending in the video advertising segment of the digital advertising market.

The Statista Market Insights cover a broad range of additional markets.

Digital search advertising spending in selected countries worldwide in 2022 (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Search Advertising, also called search engine advertising (SEA) or paid search advertising, refers to advertisements displayed on search results pages above or next to the organic search results. Brands can create search advertising campaigns. Paying a fee or bidding will give a better ranking each time targeted audiences search and click on the campaign’s ads. These advertisements are usually text based but can be displayed as images or videos where applicable.

Additional information:
Search Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Search Advertising include Google, Bing, Baidu, Amazon, and Alibaba. For more information on the data displayed, use the info button right next to the boxes.

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