Digital Market Outlook: U.S. digital gamers by income 2021

Concerning the three selected segments, the segment high income has the largest share of video-on-demand users in the United States with 39.05 percent. Contrastingly, low income is ranked last, with 29.64 percent. Their difference, compared to high income, lies at 9.41 percentage points.

The Statista Market Insights cover a broad range of additional markets.

Distribution of digital video game users in the United States in 2021, by income

Characteristic	Share of users
high income	39.05%
medium income	31.31%
low income	29.64%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

December 2024

More information

Region

United States

Survey time period

Jan 1st to Dec 31st 2021

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
-Low income is defined as the country-specific bottom third of the personal income allocation
-Medium income is defined as the country-specific average third of the personal income allocation
-High income is defined as the country-specific top third of the personal income allocation
Video Games are defined as fee-based video games distributed over the internet. Download games include downloads of full versions for gaming consoles or PCs (installation required), mobile games for smartphones and tablet devices (paid app downloads and in-app-purchases), paid or free-to-play online games which can be either played directly in the internet browser or via clients that need to be installed (subscription-based or including in-game purchases) as well as subscription-based gaming networks such as Xbox Live Gold, PlayStation Plus or Nintendo Switch Online. Physical video game sales and demo/trial versions are not included.
Further information on methodology can be found here.

Citation formats