Concerning the two selected segments, the segment male has the largest population by gender with 52.72 percent. Contrastingly, female is ranked last, with 47.28 percent. Their difference, compared to male, lies at 5.44 percentage points.
Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included. Further information on methodology can be found here.
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Statista. (December 9, 2024). Share of video-on-demand users in the United Kingdom (UK) in 2021, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/460587/digital-video-users-age-gender-digital-market-outlook-uk/
Statista. "Share of video-on-demand users in the United Kingdom (UK) in 2021, by gender." Chart. December 9, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/460587/digital-video-users-age-gender-digital-market-outlook-uk/
Statista. (2024). Share of video-on-demand users in the United Kingdom (UK) in 2021, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/460587/digital-video-users-age-gender-digital-market-outlook-uk/
Statista. "Share of Video-on-demand Users in The United Kingdom (Uk) in 2021, by Gender." Statista, Statista Inc., 9 Dec 2024, https://www.statista.com/statistics/460587/digital-video-users-age-gender-digital-market-outlook-uk/
Statista, Share of video-on-demand users in the United Kingdom (UK) in 2021, by gender Statista, https://www.statista.com/statistics/460587/digital-video-users-age-gender-digital-market-outlook-uk/ (last visited December 22, 2024)
Share of video-on-demand users in the United Kingdom (UK) in 2021, by gender [Graph], Statista, December 9, 2024. [Online]. Available: https://www.statista.com/statistics/460587/digital-video-users-age-gender-digital-market-outlook-uk/
