Significant fluctuations are estimated for all segments over the forecast period for the penetration rate. The penetration rate decreases towards the end of the forecast period only in the segment Physically Sold Video Games, while the remaining segments follow a positive trend. The difference between 2019 and 2029 amounts to an absolute value of 12.42 percent.
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Video game user penetration rate in the United States from 2019 to 2029, by segment
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Data provided by Statista Market Insights are estimates.
Definition:
The games market refers to the entire industry involved in the creation, development, publishing, distribution, and monetization of video games. This market encompasses a wide range of products, including console games, PC games, mobile games, and online games. It also includes hardware and accessories such as gaming consoles, controllers, and virtual reality headsets. The games market is a rapidly growing industry, with millions of people worldwide playing video games and billions of dollars in revenue generated each year.
Structure:
The games market contains out of several different markets, such as Physically Sold Video Games, Mobile Games or Cloud Gaming. Information on all the other markets can be found on the relevant page.
Additional Information:
The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through in-game purchases, consumer spending on games, and subscription fees. Additional definitions for each market can be found within the respective market pages. Market numbers for download games, mobile games, online games and gaming networks can also be found in the digital market insights in the video games market. Key players in the market are companies like Activision (Call of Duty), PUBG Mobile or GeForce Now. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (April 4, 2025). Video game user penetration rate in the United States from 2019 to 2029, by segment [Graph]. In Statista. Retrieved April 12, 2025, from https://www.statista.com/forecasts/1456579/user-penetration-rate-video-game-user-us-segment
Statista. "Video game user penetration rate in the United States from 2019 to 2029, by segment." Chart. April 4, 2025. Statista. Accessed April 12, 2025. https://www.statista.com/forecasts/1456579/user-penetration-rate-video-game-user-us-segment
Statista. (2025). Video game user penetration rate in the United States from 2019 to 2029, by segment. Statista. Statista Inc.. Accessed: April 12, 2025. https://www.statista.com/forecasts/1456579/user-penetration-rate-video-game-user-us-segment
Statista. "Video Game User Penetration Rate in The United States from 2019 to 2029, by Segment." Statista, Statista Inc., 4 Apr 2025, https://www.statista.com/forecasts/1456579/user-penetration-rate-video-game-user-us-segment
Statista, Video game user penetration rate in the United States from 2019 to 2029, by segment Statista, https://www.statista.com/forecasts/1456579/user-penetration-rate-video-game-user-us-segment (last visited April 12, 2025)
Video game user penetration rate in the United States from 2019 to 2029, by segment [Graph], Statista, April 4, 2025. [Online]. Available: https://www.statista.com/forecasts/1456579/user-penetration-rate-video-game-user-us-segment
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