U.S.: digital video games penetration rate 2017-2027

The penetration rate in the 'Video Games' segment of the digital media market in the United States was forecast to continuously increase between 2024 and 2027 by in total 2.2 percentage points. After the fifth consecutive increasing year, the indicator is estimated to reach 26.44 percent and therefore a new peak in 2027.

Find more in-depth information regarding the user penetration concerning the physical recorded music segment of the media market in the United Kingdom and the average revenue per user (ARPU) concerning the traditional radio segment of the media market in Poland.

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Penetration rate of the digital video games market in the United States from 2017 to 2027

Characteristic	User penetration rate
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Special properties

excluding physical video games

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The video games market refers to the entire industry involved in the creation, development, publishing, distribution, and monetization of video games. This market encompasses a wide range of products, including console games, PC games, mobile games, and online games. It also includes hardware and accessories such as gaming consoles, controllers, and virtual reality headsets. The games market is a rapidly growing industry, with millions of people worldwide playing video games and billions of dollars in revenue generated each year.

Structure:

The games market contains out of several different markets, such as Online Games, Mobile Games or Cloud Gaming. Information on all the other markets can be found on the relevant page.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through in-game purchases, consumer spending on games, and subscription fees. Additional definitions for each market can be found within the respective market pages. Market numbers for download games, mobile games, online games and gaming networks can also be found in the digital market insights in the video games market. Key players in the market are companies like Activision (Call of Duty), PUBG Mobile or GeForce Now For more information on the data displayed, use the info button right next to the boxes.

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