This statistic shows the market share of the online travel agencies (OTA) in the U.S. in 2013. The OTA with the largest share of the U.S. market in 2013 was Expedia with 42 percent of the market.
In 2015, only 52 percent of U.S. travelers completed their booking on the OTA site when searching for a hotel, with 49 percent preferring to use the supplier site.
Online travel agencies (OTA) market share in the United States in 2013
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Skift. (February 13, 2015). Online travel agencies (OTA) market share in the United States in 2013 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/460012/online-travel-agency-market-share-us/
Skift. "Online travel agencies (OTA) market share in the United States in 2013." Chart. February 13, 2015. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/460012/online-travel-agency-market-share-us/
Skift. (2015). Online travel agencies (OTA) market share in the United States in 2013. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/460012/online-travel-agency-market-share-us/
Skift. "Online Travel Agencies (Ota) Market Share in The United States in 2013." Statista, Statista Inc., 13 Feb 2015, https://www.statista.com/statistics/460012/online-travel-agency-market-share-us/
Skift, Online travel agencies (OTA) market share in the United States in 2013 Statista, https://www.statista.com/statistics/460012/online-travel-agency-market-share-us/ (last visited August 25, 2024)
Online travel agencies (OTA) market share in the United States in 2013 [Graph], Skift, February 13, 2015. [Online]. Available: https://www.statista.com/statistics/460012/online-travel-agency-market-share-us/