Online performance marketing spending in the United Kingdom (UK) 2012-2016

Published by Statista Research Department, Feb 13, 2024
This statistic displays spending on online performance marketing, including affiliate marketing and lead generation activities, in the United Kingdom from 2012 to 2016. Spending reached close to 1.6 billion British pounds in the UK in 2016.

Advertiser spending on online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP)

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Source

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Release date

April 2017

Region

United Kingdom

Survey time period

2012 to 2016

Supplementary notes

* The source indicates that online performance marketing consists primarily of affiliate marketing and lead generation activities.
Figures for years previous to 2015 were published earlier by the source.

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