Digital Market Outlook: SM ad revenue as share of U.S. GDP U.S. 2016-2022, by device

Published by Statista Research Department, Dec 10, 2024

The graph presents the social media advertising revenue as percentage of gross domestic product in the United States in 2016 and 2017, and provides a forecast thereof until 2022, broken down by device. The mobile social media ad revenue in the U.S. is estimated to account for 0.13 percent of GDP in 2018. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Social media (SM) advertising revenue as percentage of gross domestic product (GDP) in the United States from 2016 to 2022, by device

Characteristic	Desktop	Mobile
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Release date

June 2018

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Region

United States

Survey time period

2016 and 2017

Supplementary notes

* Estimate.
Social advertising includes all ad spending generated by online social networks such as Facebook, Twitter or LinkedIn. This does not include revenue generated from membership-subscriptions or premium fees. All figures refer to net values.
Further information on methodology can be found here.

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