Ad spending per internet user of social media advertising in the U.S. 2019-2028

Published by Statista Research Department, Nov 24, 2023
The average ad spending per internet user in the 'Social Media Advertising' segment of the digital advertising market in the United States was forecast to continuously increase between 2023 and 2028 by in total 33.4 U.S. dollars (+14.41 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 265.17 U.S. dollars and therefore a new peak in 2028. Notably, the average ad spending per internet user of the 'Social Media Advertising' segment of the digital advertising market was continuously increasing over the past years.

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Ad spending per internet user of the social media advertising market in the United States from 2019 to 2028 (in U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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