Digital Market Outlook: digital ad spending share in the U.S. 2023, by industry

Published by Statista Research Department, Dec 9, 2024
Concerning the 17 selected segments, the segment Retail has the largest ad spending share with 15.17 percent. Contrastingly, Energy & Fuel is ranked last, with 0.37 percent. Their difference, compared to Retail, lies at 14.8 percentage points.

Find more statistics on other topics: a comparison of countries or regions regarding the ad spending and a comparison of countries or regions regarding the ad spending share.

The Statista Market Insights cover a broad range of additional markets.

Distribution of digital advertising spending in the United States in 2023, by industry

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Release date

November 2023

Region

United States

Survey time period

Jan 1st to Dec 31st 2023

Supplementary notes

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Our data is based on ad spending coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.

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Global overview

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U.S. overview

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Formats

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Marketer insights

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Consumer attitudes

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Digital advertising in North AmericaDigital advertising in the U.S.Digital advertising in CanadaDigital advertising in EuropeDigital advertising in Latin America
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