Digital Market Outlook: video-on-demand user share in the U.S. 2021, by age

Distribution of video-on-demand users in the United States in 2021, by age group

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Release date

December 2024

Region

United States

Survey time period

Jan 1st to Dec 31st 2021

Supplementary notes

Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Further information on methodology can be found here.

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