Over the forecast period until 2027, the penetration rate is forecast to exhibit fluctuations among the five segments. Overall, the indicator appears to follow a positive trend, as there are more increasing values than decreasing values expected in the individual segments until 2027. Among them, the segment Advertising Video-on-Demand (AVOD) achieves the relatively highest value throughout the entire period, reaching 64.79 percent.
Data provided by Statista Market Insights are estimates.
Definition:
Video on Demand (VoD) refers to a digital media distribution model where users can access and watch video content at their convenience, usually through an online platform or service. With VoD, users have the flexibility to choose what content they want to watch, when they want to watch it, and how they want to consume it. This allows users to stream or download video content on demand, without the need for traditional broadcasting schedules or physical media. VoD platforms typically offer a wide range of content, including movies, TV shows, documentaries, and other video content, which can be accessed and viewed instantly or stored for later viewing. VoD has become increasingly popular in recent years, offering convenience, flexibility, and a personalized viewing experience for users.
Structure:
The market consists of several markets, namely Video Streaming (SVoD), which is streaming on a subscription basis, Pay-per-View (TVoD), which is paying for digital video content and watch it online, Video Downloads (EST), which is the download of digital video content and Advertising (AVoD), which is the advertising in video streaming.
Additional Information:
The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Market numbers for video-on-demand can also be found in the OTT video market. Key players in the market are companies, such as Netflix, Amazon or Disney+.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (January 3, 2024). Video-on-demand user penetration rate in the United States from 2017 to 2027, by type [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/459430/digital-video-user-penetration-type-digital-market-outlook-usa/
Statista. "Video-on-demand user penetration rate in the United States from 2017 to 2027, by type." Chart. January 3, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/459430/digital-video-user-penetration-type-digital-market-outlook-usa/
Statista. (2024). Video-on-demand user penetration rate in the United States from 2017 to 2027, by type. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/459430/digital-video-user-penetration-type-digital-market-outlook-usa/
Statista. "Video-on-demand User Penetration Rate in The United States from 2017 to 2027, by Type." Statista, Statista Inc., 3 Jan 2024, https://www.statista.com/statistics/459430/digital-video-user-penetration-type-digital-market-outlook-usa/
Statista, Video-on-demand user penetration rate in the United States from 2017 to 2027, by type Statista, https://www.statista.com/statistics/459430/digital-video-user-penetration-type-digital-market-outlook-usa/ (last visited December 21, 2024)
Video-on-demand user penetration rate in the United States from 2017 to 2027, by type [Graph], Statista, January 3, 2024. [Online]. Available: https://www.statista.com/statistics/459430/digital-video-user-penetration-type-digital-market-outlook-usa/
