U.S.: video-on-demand revenue growth 2018-2027

The revenue growth in the 'Video-on-Demand' segment of the digital media market in the United States was forecast to continuously decrease between 2024 and 2027 by in total 9.2 percentage points. After the fourth consecutive decreasing year, the indicator is estimated to reach 6.32 percent and therefore a new minimum in 2027.

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Revenue growth of video-on-demand in the U.S. 2018-2027

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Release date

January 2024

More information

Region

United States

Survey time period

2018 to 2027

Special properties

Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Video on Demand (VoD) refers to a digital media distribution model where users can access and watch video content at their convenience, usually through an online platform or service. With VoD, users have the flexibility to choose what content they want to watch, when they want to watch it, and how they want to consume it. This allows users to stream or download video content on demand, without the need for traditional broadcasting schedules or physical media. VoD platforms typically offer a wide range of content, including movies, TV shows, documentaries, and other video content, which can be accessed and viewed instantly or stored for later viewing. VoD has become increasingly popular in recent years, offering convenience, flexibility, and a personalized viewing experience for users.

Structure:

The market consists of several markets, namely Video Streaming (SVoD), which is streaming on a subscription basis, Pay-per-View (TVoD), which is paying for digital video content and watch it online, Video Downloads (EST), which is the download of digital video content and Advertising (AVoD), which is the advertising in video streaming.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Market numbers for video-on-demand can also be found in the OTT video market. Key players in the market are companies, such as Netflix, Amazon or Disney+.

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