Digital Market Outlook: video-on-demand revenue country comparison 2023

The revenue ranking in the 'Video-on-Demand' segment of the digital media market is led by the United States with 69.5 billion U.S. dollars, while China is following with 28.4 billion U.S. dollars. In contrast, Germany is at the bottom of the ranking with 5.7 billion U.S. dollars, showing a difference of 63.9 billion U.S. dollars to the United States.

Find more statistics on other topics: a comparison of countries or regions regarding the revenue.

The Statista Market Insights cover a broad range of additional markets.

Video-on-demand revenue in selected countries worldwide in 2023 (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
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Release date

January 2024

More information

Region

Worldwide

Survey time period

Jan 1st to Dec 31st 2023

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Video on Demand (VoD) refers to a digital media distribution model where users can access and watch video content at their convenience, usually through an online platform or service. With VoD, users have the flexibility to choose what content they want to watch, when they want to watch it, and how they want to consume it. This allows users to stream or download video content on demand, without the need for traditional broadcasting schedules or physical media. VoD platforms typically offer a wide range of content, including movies, TV shows, documentaries, and other video content, which can be accessed and viewed instantly or stored for later viewing. VoD has become increasingly popular in recent years, offering convenience, flexibility, and a personalized viewing experience for users.

Structure:

The market consists of several markets, namely Video Streaming (SVoD), which is streaming on a subscription basis, Pay-per-View (TVoD), which is paying for digital video content and watch it online, Video Downloads (EST), which is the download of digital video content and Advertising (AVoD), which is the advertising in video streaming.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Market numbers for video-on-demand can also be found in the OTT video market. Key players in the market are companies, such as Netflix, Amazon or Disney+.

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