Camera as buying criterion for smartphone purchases in Germany 2013-2015

Published by Statista Research Department, Oct 20, 2015
This data show the results of a survey concerning camera quality as a buying criterion for smartphone and mobile phone purchases in Germany from 2013 to 2015. In 2014, roughly 25.86 million Germans aged 14 years and older considered camera quality a very important buying criterion.

Number of people who consider a high quality camera as a particularly important criterion for smartphone or mobile phone purchases in Germany from 2013 to 2015 (in millions)

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Release date

October 2015

Region

Germany

Survey time period

2013 to 2015

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic population:
The survey is based on the German-speaking population aged 14 years and older, in private households at the place of main residence in Germany.

Information on basic sample:
2013: 8,702 respondents, projected base of 70.33 million people
2014: 8,156 respondents, projected base of 70.52 million people
2015: 7,009 respondents, projected base of 69.24 million people

The survey question was phrased as follows: "Imagine you were to buy a new smartphone. What criteria would be particularly important to you? Please tell me according to this list. Criterion: high quality camera for photos and videos."
(Original German questions: "Einmal angenommen, Sie wollen sich ein Handy bzw. Smartphone kaufen. Worauf würden Sie da besonders achten? Sagen Sie es mir einfach nach dieser Liste hier. Kriterium: Hochwertige eingebaute Kamera für Fotos und Videos")

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Overview

4

Segment: Smartphones

5

Segment: Tablets

5

Segment: Laptops

4

Segment: Wearables

4

Companies

7

Consumption

5

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