This statistic shows a ranking of the most likeable technology and internet brands in Germany in 2016. That year, roughly 55.2 percent of Germans aged 14 years and older thought of Samsung as a likeable brand.
Ranking of the most likeable technology and internet brands in Germany in 2016
Characteristic
Share of respondents, who thought of the brand as likeable
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Information on base:
German-speaking population ages 14 and older in private households, at main residence in the Federal Republic of Germany.
Information on random sample:
2016: 7,026 respondents, projected base of 69.24 million persons
This question was phrased by the source as follows: "Just as one can like some people more than others, one can think of a brand as likeable or unlikeable. Would you please tell me which of these brands you think of as likeable?" (Original German question: "Genauso, wie man Menschen sympathisch oder unsympathisch finden kann, kann man auch von Marken sagen, diese Marke ist mir sympathisch oder unsympathisch. Bitte sagen Sie mir einmal, welche von diesen Marken Ihnen sympathisch sind.")
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IfD Allensbach. (November 10, 2016). Ranking of the most likeable technology and internet brands in Germany in 2016 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/458917/technology-and-internet-most-likeable-brands-germany/
IfD Allensbach. "Ranking of the most likeable technology and internet brands in Germany in 2016." Chart. November 10, 2016. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/458917/technology-and-internet-most-likeable-brands-germany/
IfD Allensbach. (2016). Ranking of the most likeable technology and internet brands in Germany in 2016. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/458917/technology-and-internet-most-likeable-brands-germany/
IfD Allensbach. "Ranking of The Most Likeable Technology and Internet Brands in Germany in 2016." Statista, Statista Inc., 10 Nov 2016, https://www.statista.com/statistics/458917/technology-and-internet-most-likeable-brands-germany/
IfD Allensbach, Ranking of the most likeable technology and internet brands in Germany in 2016 Statista, https://www.statista.com/statistics/458917/technology-and-internet-most-likeable-brands-germany/ (last visited July 23, 2024)
Ranking of the most likeable technology and internet brands in Germany in 2016 [Graph], IfD Allensbach, November 10, 2016. [Online]. Available: https://www.statista.com/statistics/458917/technology-and-internet-most-likeable-brands-germany/
