In 2023, paid search was the largest online advertising format in Spain, with an estimated expenditure of 1.72 billion euros. In total, digital ad spend in Spain was estimated at 4.58 billion that year.
Digital advertising spending in Spain from 2018 to 2027, by format
(in million euros)
Characteristic
Display advertising
Paid search internet advertising
Video advertising
Classified advertising
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PwC. (October 17, 2023). Digital advertising spending in Spain from 2018 to 2027, by format (in million euros) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/458887/online-advertising-revenue-forecast-in-spain/
PwC. "Digital advertising spending in Spain from 2018 to 2027, by format (in million euros)." Chart. October 17, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/458887/online-advertising-revenue-forecast-in-spain/
PwC. (2023). Digital advertising spending in Spain from 2018 to 2027, by format (in million euros). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/458887/online-advertising-revenue-forecast-in-spain/
PwC. "Digital Advertising Spending in Spain from 2018 to 2027, by Format (in Million Euros)." Statista, Statista Inc., 17 Oct 2023, https://www.statista.com/statistics/458887/online-advertising-revenue-forecast-in-spain/
PwC, Digital advertising spending in Spain from 2018 to 2027, by format (in million euros) Statista, https://www.statista.com/statistics/458887/online-advertising-revenue-forecast-in-spain/ (last visited July 22, 2024)
Digital advertising spending in Spain from 2018 to 2027, by format (in million euros) [Graph], PwC, October 17, 2023. [Online]. Available: https://www.statista.com/statistics/458887/online-advertising-revenue-forecast-in-spain/