This statistic shows a ranking of the most popular technology and internet brands in Germany from 2015 to 2016. In 2015, roughly 91.8 percent of Germans aged years 14 and older knew the brand Apple. Telekom was the best known brand at 97.8 percent.
Ranking of the most popular technology and internet brands in Germany from 2015 to 2016
Characteristic
2015
2016
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Information on base:
German-speaking population ages 14 and older in private households, with main residence in the Federal Republic of Germany.
Information on random sample:
2015: 7,009 respondents, projected base of 69.24 million persons
2016: 7.026 respondents, projected base of 69.56 million persons
Multiple answers were possible.
This question was phrased by the source as follows: "Which of these brands or manufacturers do you know, even if only by name?"
(Original German question: "Welche von diesen Marken bzw. Herstellern sind Ihnen bekannt, wenn auch vielleicht nur dem Namen nach?")
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IfD Allensbach. (November 10, 2016). Ranking of the most popular technology and internet brands in Germany from 2015 to 2016 [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/statistics/458829/awareness-of-technology-and-internet-brands-germany/
IfD Allensbach. "Ranking of the most popular technology and internet brands in Germany from 2015 to 2016." Chart. November 10, 2016. Statista. Accessed July 24, 2024. https://www.statista.com/statistics/458829/awareness-of-technology-and-internet-brands-germany/
IfD Allensbach. (2016). Ranking of the most popular technology and internet brands in Germany from 2015 to 2016. Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/statistics/458829/awareness-of-technology-and-internet-brands-germany/
IfD Allensbach. "Ranking of The Most Popular Technology and Internet Brands in Germany from 2015 to 2016." Statista, Statista Inc., 10 Nov 2016, https://www.statista.com/statistics/458829/awareness-of-technology-and-internet-brands-germany/
IfD Allensbach, Ranking of the most popular technology and internet brands in Germany from 2015 to 2016 Statista, https://www.statista.com/statistics/458829/awareness-of-technology-and-internet-brands-germany/ (last visited July 24, 2024)
Ranking of the most popular technology and internet brands in Germany from 2015 to 2016 [Graph], IfD Allensbach, November 10, 2016. [Online]. Available: https://www.statista.com/statistics/458829/awareness-of-technology-and-internet-brands-germany/
