The timeline presents data on General Mills advertising spending on Yoplait in the United States in 2013 and 2014. In 2014, the owner of brands such as Cheerios or Pillsbury invested 169.4 million U.S. dollars in promoting its Yoplait brand.
General Mills advertising spending on Yoplait in the United States in 2013 and 2014
(in million U.S. dollars)
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
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Advertising Age. (March 27, 2015). General Mills advertising spending on Yoplait in the United States in 2013 and 2014 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/458600/general-mills-ad-spend-yoplait/
Advertising Age. "General Mills advertising spending on Yoplait in the United States in 2013 and 2014 (in million U.S. dollars)." Chart. March 27, 2015. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/458600/general-mills-ad-spend-yoplait/
Advertising Age. (2015). General Mills advertising spending on Yoplait in the United States in 2013 and 2014 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/458600/general-mills-ad-spend-yoplait/
Advertising Age. "General Mills Advertising Spending on Yoplait in The United States in 2013 and 2014 (in Million U.S. Dollars)." Statista, Statista Inc., 27 Mar 2015, https://www.statista.com/statistics/458600/general-mills-ad-spend-yoplait/
Advertising Age, General Mills advertising spending on Yoplait in the United States in 2013 and 2014 (in million U.S. dollars) Statista, https://www.statista.com/statistics/458600/general-mills-ad-spend-yoplait/ (last visited October 02, 2024)
General Mills advertising spending on Yoplait in the United States in 2013 and 2014 (in million U.S. dollars) [Graph], Advertising Age, March 27, 2015. [Online]. Available: https://www.statista.com/statistics/458600/general-mills-ad-spend-yoplait/