Mobile/smartphone brands: penetration of Apple phones in Germany 2016

This graph shows the results of a survey on the number of people owning a mobile or smartphone by Apple in Germany from 2013 to 2016. In 2013, there were roughly 7.21 million Germans aged 14 years and older who owned an Apple phone for private usage.

Number of people who owned an Apple smartphone or mobile phone in Germany from 2013 to 2016 (in millions)

Characteristic	Mobile phone/smartphone owners in millions
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Release date

November 2016

More information

Region

Germany

Survey time period

2013 to 2016

Age group

14 years and older

Special properties

German-speaking user of a private mobile or a smartphone

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population ages 14 and older in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2013: 8,702 respondents, projected base of 70.33 million people
2014: 8,156 respondents, projected base of 70.52 million people
2015: 7,009 respondents, projected base of 69.24 million people
2016: 7,026 respondents, projected base of 69.56 million people

Information on target group "German-speaking users of a private mobile phone or smartphone":
2013: projected base of 62.00 million people
2014: projected base of 62.41 million people
2015: projected base of 62.70 million people
2016: projected base of 63.39 million persons

This question was phrased by the source as follows: "What brand is your mobile phone or smartphone? (In case of more than one private mobile phones/smartphones: "This question refers to the phone you use most frequently!"). Brand: Apple"
(Original German question: "Von welcher Marke ist Ihr Handy bzw. Smartphone? (Falls ‘Mehrere private Handys/Smartphones‘: "Gemeint ist bei dieser und den folgenden Fragen das private Handy/Smartphone, das Sie am häufigsten nutzen!"). Marke: Apple")

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