It was reported that in 2019, 34 percent of the trade fair events held in Europe were addressed addressed to B2B audiences, At the same time 29 percent of those exhibitions were aimed at the general public.
Distribution of trade shows held in Europe from 2011 to 2019, by trade or public visitor target group
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UFI. (December 1, 2020). Distribution of trade shows held in Europe from 2011 to 2019, by trade or public visitor target group [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/458398/trade-shows-by-target-group-in-europe/
UFI. "Distribution of trade shows held in Europe from 2011 to 2019, by trade or public visitor target group." Chart. December 1, 2020. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/458398/trade-shows-by-target-group-in-europe/
UFI. (2020). Distribution of trade shows held in Europe from 2011 to 2019, by trade or public visitor target group. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/458398/trade-shows-by-target-group-in-europe/
UFI. "Distribution of Trade Shows Held in Europe from 2011 to 2019, by Trade or Public Visitor Target Group." Statista, Statista Inc., 1 Dec 2020, https://www.statista.com/statistics/458398/trade-shows-by-target-group-in-europe/
UFI, Distribution of trade shows held in Europe from 2011 to 2019, by trade or public visitor target group Statista, https://www.statista.com/statistics/458398/trade-shows-by-target-group-in-europe/ (last visited November 10, 2024)
Distribution of trade shows held in Europe from 2011 to 2019, by trade or public visitor target group [Graph], UFI, December 1, 2020. [Online]. Available: https://www.statista.com/statistics/458398/trade-shows-by-target-group-in-europe/
