Consumers' reasons for interest in personalized products in Great Britain 2015

Published by Statista Research Department, Jul 27, 2015
This statistic depicts consumers' reasons for using personalized products in Great Britain as of June 2015. According to the survey, 34 percent of respondents stated that standard products or services did not usually match their expectations.

Why do you want personalization of products or services?

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Release date

July 2015

Region

United Kingdom (Great Britain)

Survey time period

June 2015

Number of respondents

1,560 respondents

Age group

16 years and older

Special properties

all GB adults interested in customised products and/or services

Method of interview

Online survey

Supplementary notes

* Original survey question unknown.

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