This statistic gives information on the digital buyer distribution in Asia Pacific from 2013 to 2018, sorted by country. In 2013, China accounted for 58.5 percent of digital buyers in the region. This share is projected to increase to 63.2 percent in 2018. During the same period of time, Japan's share is expected to shrink from 15 to 9.4 percent of digital buyers.
Digital buyer distribution in Asia Pacific from 2013 to 2018, by country
* Forecast. Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases. China data excludes Hong Kong. Values may not add up to 100 percent due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (July 30, 2014). Digital buyer distribution in Asia Pacific from 2013 to 2018, by country [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/458055/digital-buyer-distribution-apac-country/
eMarketer. "Digital buyer distribution in Asia Pacific from 2013 to 2018, by country." Chart. July 30, 2014. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/458055/digital-buyer-distribution-apac-country/
eMarketer. (2014). Digital buyer distribution in Asia Pacific from 2013 to 2018, by country. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/458055/digital-buyer-distribution-apac-country/
eMarketer. "Digital Buyer Distribution in Asia Pacific from 2013 to 2018, by Country." Statista, Statista Inc., 30 Jul 2014, https://www.statista.com/statistics/458055/digital-buyer-distribution-apac-country/
eMarketer, Digital buyer distribution in Asia Pacific from 2013 to 2018, by country Statista, https://www.statista.com/statistics/458055/digital-buyer-distribution-apac-country/ (last visited November 21, 2024)
Digital buyer distribution in Asia Pacific from 2013 to 2018, by country [Graph], eMarketer, July 30, 2014. [Online]. Available: https://www.statista.com/statistics/458055/digital-buyer-distribution-apac-country/