Mean unsubscribe rates of marketing e-mails worldwide in 2016, by industry

Published by Statista Research Department, Aug 1, 2016
This statistic shows the mean unsubscribe rate of advertising e-mails worldwide in 2016, broken down by industry. The unsubscribe rate indicates the share of unsubscribe requests in all delivered marketing e-mail messages. At 0.05 percent, e-mails related to the nonprofit and government sector had the lowest unsubscribe rate.

Mean unsubscribe rates of advertising e-mails worldwide in 2016, by industry

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Release date

August 2016

Region

Worldwide

Survey time period

2016

Supplementary notes

The source does not specify the exact survey period.
Figures were rounded.

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