This statistic shows the global average click-through rate (CTR) of advertising e-mails in various industries in 2016. Marketing e-mails from the nonprofit and government sector had the highest CTR at roughly 5.3 percent.
Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industry
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IBM. (August 1, 2016). Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industry [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/457938/global-average-click-rates-of-advertising-e-mails-by-industry/
IBM. "Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industry." Chart. August 1, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/457938/global-average-click-rates-of-advertising-e-mails-by-industry/
IBM. (2016). Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industry. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/457938/global-average-click-rates-of-advertising-e-mails-by-industry/
IBM. "Mean Unique Click-through Rates (Ctr) of Advertising E-mails Worldwide in 2016, by Industry." Statista, Statista Inc., 1 Aug 2016, https://www.statista.com/statistics/457938/global-average-click-rates-of-advertising-e-mails-by-industry/
IBM, Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industry Statista, https://www.statista.com/statistics/457938/global-average-click-rates-of-advertising-e-mails-by-industry/ (last visited December 22, 2024)
Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industry [Graph], IBM, August 1, 2016. [Online]. Available: https://www.statista.com/statistics/457938/global-average-click-rates-of-advertising-e-mails-by-industry/
