In 2020, the click-through rate (CTR) of marketing emails worldwide stood at 2.6 percent. Among the presented regions and countries, the share was highest in Australia, where it amounted to 3.1 percent. Email marketing generated 7.5 billion U.S. dollars in revenue worldwide that year.
Marketing email click-through rates (CTR) in selected regions worldwide in 2020
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Click-through rate
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Campaign Monitor. (May 26, 2021). Marketing email click-through rates (CTR) in selected regions worldwide in 2020 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/457935/e-mail-marketing-global-click-through-rates-by-region/
Campaign Monitor. "Marketing email click-through rates (CTR) in selected regions worldwide in 2020." Chart. May 26, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/457935/e-mail-marketing-global-click-through-rates-by-region/
Campaign Monitor. (2021). Marketing email click-through rates (CTR) in selected regions worldwide in 2020. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/457935/e-mail-marketing-global-click-through-rates-by-region/
Campaign Monitor. "Marketing Email Click-through Rates (Ctr) in Selected Regions Worldwide in 2020." Statista, Statista Inc., 26 May 2021, https://www.statista.com/statistics/457935/e-mail-marketing-global-click-through-rates-by-region/
Campaign Monitor, Marketing email click-through rates (CTR) in selected regions worldwide in 2020 Statista, https://www.statista.com/statistics/457935/e-mail-marketing-global-click-through-rates-by-region/ (last visited July 27, 2024)
Marketing email click-through rates (CTR) in selected regions worldwide in 2020 [Graph], Campaign Monitor, May 26, 2021. [Online]. Available: https://www.statista.com/statistics/457935/e-mail-marketing-global-click-through-rates-by-region/