Attitude towards the necessity of leaflet advertising in Germany 2013
This statistic presents the results of a survey concerning consumer attitudes towards the importance of leaflet advertising in Germany in 2013. When asked if they were fine with receiving no more printed flyers informing them about bargain offers but receiving the information via e-mail newsletters instead, 18 percent stated they would not agree to this due to a lack of personal internet access. At 53 percent, the majority of German shoppers stated that even though they had internet access, they still would not want to do without printed leaflets.
