Digital Market Outlook: search advertising revenue in Italy 2020-2028, by device
The ad spending is forecast to experience significant growth in all segments in 2028. The trend observed from 2020 to 2028 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Search Advertising Desktop segment achieves the highest value of 1.8 billion U.S. dollars at 2028.