Digital Market Outlook: Italy social media ad revenue by device 2027

The ad spending is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the indicator reaches the maximum value for all two different segments at the end of the comparison period. Particularly noteworthy is the segment Banner Advertising Mobile, which has the highest value of 1.2 billion U.S. dollars.

Find further statistics on other topics such as a comparison of the ad spending in Spain and a comparison of the ad spending in the United Kingdom.

The Statista Market Insights cover a broad range of additional markets.

Social media advertising revenue in Italy from 2019 to 2027, by device (in million U.S. dollars)

Characteristic	Banner Advertising Mobile	Banner Advertising Desktop
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Release date

October 2023

More information

Region

Italy

Survey time period

2019 to 2027

Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.

Additional information:
Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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