Digital Market Outlook: digital advertising spending in Italy 2020-2028, by format
Over the last two observations, the ad spending is forecast to significantly increase in all segments. The trend observed from 2020 to 2028 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Search Advertising segment achieves the highest value of 3.1 billion U.S. dollars at 2028.