Over the last two observations, the ad spending is forecast to significantly increase in all segments. The trend observed from 2020 to 2028 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Search Advertising segment achieves the highest value of 3.1 billion U.S. dollars at 2028.
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Digital advertising spending in Italy from 2020 to 2028, by format
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Data provided by Statista Market Insights are estimates.Definition: Digital Advertising refers to the practice of promoting products or services through online channels by purchasing ad placements with the aim of driving traffic, increasing brand awareness, and generating leads or sales using data-driven strategies. This form of advertising uses the internet and various technologies to target audiences based on their demographics, online behavior, and personal interests.
Structure: Digital Advertising uses the internet to deliver marketing messages to internet users in various forms. This includes digital video, search engine, social media, digital banner, digital audio, digital classifieds, connected TV, in-app, and influencer advertising.
Additional information: The market comprises digital advertising spending, users, average revenue per user, advertising share by industry, advertising share by device, brand shares, and digital ad spending share (programmatic and non-programmatic). The market only displays B2B spending and users for the above-mentioned channels. Figures are based on digital advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions for each market can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.
Learn more about how Statista can support your business.
Statista. (November 21, 2023). Digital advertising spending in Italy from 2020 to 2028, by format (in million U.S. dollars) [Graph]. In Statista. Retrieved February 03, 2025, from https://www.statista.com/statistics/457567/digital-advertising-revenue-format-digital-market-outlook-italy/
Statista. "Digital advertising spending in Italy from 2020 to 2028, by format (in million U.S. dollars)." Chart. November 21, 2023. Statista. Accessed February 03, 2025. https://www.statista.com/statistics/457567/digital-advertising-revenue-format-digital-market-outlook-italy/
Statista. (2023). Digital advertising spending in Italy from 2020 to 2028, by format (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 03, 2025. https://www.statista.com/statistics/457567/digital-advertising-revenue-format-digital-market-outlook-italy/
Statista. "Digital Advertising Spending in Italy from 2020 to 2028, by Format (in Million U.S. Dollars)." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/457567/digital-advertising-revenue-format-digital-market-outlook-italy/
Statista, Digital advertising spending in Italy from 2020 to 2028, by format (in million U.S. dollars) Statista, https://www.statista.com/statistics/457567/digital-advertising-revenue-format-digital-market-outlook-italy/ (last visited February 03, 2025)
Digital advertising spending in Italy from 2020 to 2028, by format (in million U.S. dollars) [Graph], Statista, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/457567/digital-advertising-revenue-format-digital-market-outlook-italy/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.