This statistic shows the distribution of the health and wellness market in British Columbia (BC) in 2012, by consumer profile. According to the report, 23 percent of consumers in the Canadian province of British Columbia were natural believers who preferred organic products and supported healthy lifestyles.
Distribution of the health and wellness market in British Columbia (BC) in 2012, by consumer profile*
* The source defines the consumer profiles as follows: natural believers are core supporters of the organic lifestyle; usual suspects also believe that organics are more nutritious and better for the environment but are price-sensitive; fitness first skeptics are more focused on exercise than on the holistic approach to health; sold on the system are less likely to believe in eating healthy; the untouchables are unlikely to support organic products and healthy lifestyles.
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Organic Trade Association. (April 30, 2013). Distribution of the health and wellness market in British Columbia (BC) in 2012, by consumer profile* [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/457367/distribution-of-the-health-and-wellness-market-in-bc-by-consumer-profile/
Organic Trade Association. "Distribution of the health and wellness market in British Columbia (BC) in 2012, by consumer profile*." Chart. April 30, 2013. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/457367/distribution-of-the-health-and-wellness-market-in-bc-by-consumer-profile/
Organic Trade Association. (2013). Distribution of the health and wellness market in British Columbia (BC) in 2012, by consumer profile*. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/457367/distribution-of-the-health-and-wellness-market-in-bc-by-consumer-profile/
Organic Trade Association. "Distribution of The Health and Wellness Market in British Columbia (Bc) in 2012, by Consumer Profile*." Statista, Statista Inc., 30 Apr 2013, https://www.statista.com/statistics/457367/distribution-of-the-health-and-wellness-market-in-bc-by-consumer-profile/
Organic Trade Association, Distribution of the health and wellness market in British Columbia (BC) in 2012, by consumer profile* Statista, https://www.statista.com/statistics/457367/distribution-of-the-health-and-wellness-market-in-bc-by-consumer-profile/ (last visited August 24, 2024)
Distribution of the health and wellness market in British Columbia (BC) in 2012, by consumer profile* [Graph], Organic Trade Association, April 30, 2013. [Online]. Available: https://www.statista.com/statistics/457367/distribution-of-the-health-and-wellness-market-in-bc-by-consumer-profile/
