Digital Market Outlook: search ad revenue in China 2015-2021, by device

Digital search advertising revenue in China from 2015 to 2021, by device

CharacteristicDesktopMobile
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Statistic: Digital search advertising revenue in China from 2015 to 2021, by device (in million U.S. dollars)
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Release date

July 2016

Region

China

Survey time period

2016

Supplementary notes

* Estimate.
Paid-for-search advertising (SEA) denotes text-based advertisements that are displayed next to or above organic search results in a search engine based on local or keyword-related factors. Google's AdWords is the biggest provider of search advertising on the market. Not included are revenues generated through SEO (search engine optimization). All figures refer to net values.
Further information on methodology can be found here.

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8

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