Digital Market Outlook: banner advertising revenue in China 2015-2021, by device

Published by Statista Research Department, Jul 1, 2016
The graph presents the digital banner advertising revenue in China in 2015, and provides a forecast thereof until 2021, broken down by device. The mobile banner ad revenue in China is expected to grow from 2.77 billion U.S. dollars in 2015 to 10.71 billion in 2021. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital banner advertising revenue in China from 2015 to 2021, by device (in million U.S. dollars)

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Release date

July 2016

Region

China

Survey time period

2016

Supplementary notes

* Estimate.
Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes formats and are displayed on a website accessed via desktop PCs or in a mobile-enabled website or app. This includes banners, buttons, skyscrapers, overlays, interstitials and pop-ups which usually link to a landing-page of the advertiser. This definition excludes video ads. All figures refer to net values.
Further information on methodology can be found here.

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Key figures

7

Traditional advertising

6

Online advertising

8

Mobile advertising

6

Largest advertisers

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Digital advertising in South KoreaInternet usage in South KoreaSocial media usage in South KoreaAdvertising industry in South KoreaDigital Lifestyles in South Korea
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