The graph presents the digital advertising revenue in Japan in 2015, and provides a forecast thereof until 2021, broken down by format. The digital video ad revenue in Japan is expected to grow from 979 million U.S. dollars in 2015 to 2.7 billion in 2021. An overview of all Digital Markets can be found here.
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Digital advertising revenue in Japan from 2015 to 2021, by format
(in million U.S. dollars)
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Digital advertising revenue in Japan from 2015 to 2021, by format
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* Estimate. Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values. Further information on methodology can be found here.
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Statista (Digital Market Outlook). (July 1, 2016). Digital advertising revenue in Japan from 2015 to 2021, by format (in million U.S. dollars) [Graph]. In Statista. Retrieved February 20, 2025, from https://www.statista.com/statistics/456673/digital-advertising-revenue-format-digital-market-outlook-japan/
Statista (Digital Market Outlook). "Digital advertising revenue in Japan from 2015 to 2021, by format (in million U.S. dollars)." Chart. July 1, 2016. Statista. Accessed February 20, 2025. https://www.statista.com/statistics/456673/digital-advertising-revenue-format-digital-market-outlook-japan/
Statista (Digital Market Outlook). (2016). Digital advertising revenue in Japan from 2015 to 2021, by format (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 20, 2025. https://www.statista.com/statistics/456673/digital-advertising-revenue-format-digital-market-outlook-japan/
Statista (Digital Market Outlook). "Digital Advertising Revenue in Japan from 2015 to 2021, by Format (in Million U.S. Dollars)." Statista, Statista Inc., 1 Jul 2016, https://www.statista.com/statistics/456673/digital-advertising-revenue-format-digital-market-outlook-japan/
Statista (Digital Market Outlook), Digital advertising revenue in Japan from 2015 to 2021, by format (in million U.S. dollars) Statista, https://www.statista.com/statistics/456673/digital-advertising-revenue-format-digital-market-outlook-japan/ (last visited February 20, 2025)
Digital advertising revenue in Japan from 2015 to 2021, by format (in million U.S. dollars) [Graph], Statista (Digital Market Outlook), July 1, 2016. [Online]. Available: https://www.statista.com/statistics/456673/digital-advertising-revenue-format-digital-market-outlook-japan/
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