Digital Market Outlook: Japan digital advertising total revenue by format 2020

The graph presents the digital advertising revenue in Japan in 2015, and provides a forecast thereof until 2021, broken down by format. The digital video ad revenue in Japan is expected to grow from 979 million U.S. dollars in 2015 to 2.7 billion in 2021. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital advertising revenue in Japan from 2015 to 2021, by format (in million U.S. dollars)

Characteristic	Banner Advertising	Video Advertising	Search Advertising	Social Media Advertising	Classifieds
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Release date

July 2016

More information

Region

Japan

Survey time period

2016

Supplementary notes

* Estimate.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.

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