This statistic shows the results of a survey concerning the usage intensity of digital marketing measures by European marketers in 2014 compared to the previous year. The survey found that 14 percent of responding marketers stated that their company had increased the usage intensity of social marketing much more, while 41 percent of marketers stated that they used it somewhat more.
How much more of each of these marketing activities is your company doing compared to last year?
The wording of the question was: "Please review the list of activities below and select how much more or less of each activity your company is doing compared to last year."
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Adobe. (May 14, 2014). How much more of each of these marketing activities is your company doing compared to last year? [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/456580/digital-marketing-methods-usage-increase-europe/
Adobe. "How much more of each of these marketing activities is your company doing compared to last year?." Chart. May 14, 2014. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/456580/digital-marketing-methods-usage-increase-europe/
Adobe. (2014). How much more of each of these marketing activities is your company doing compared to last year?. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/456580/digital-marketing-methods-usage-increase-europe/
Adobe. "How Much More of Each of These Marketing Activities Is Your Company Doing Compared to Last Year?." Statista, Statista Inc., 14 May 2014, https://www.statista.com/statistics/456580/digital-marketing-methods-usage-increase-europe/
Adobe, How much more of each of these marketing activities is your company doing compared to last year? Statista, https://www.statista.com/statistics/456580/digital-marketing-methods-usage-increase-europe/ (last visited January 07, 2025)
How much more of each of these marketing activities is your company doing compared to last year? [Graph], Adobe, May 14, 2014. [Online]. Available: https://www.statista.com/statistics/456580/digital-marketing-methods-usage-increase-europe/
