This statistic shows the results of a survey concerning the usage intensity of digital marketing measures by European marketers in 2014 compared to the previous year. The survey found that 14 percent of responding marketers stated that their company had increased the usage intensity of social marketing much more, while 41 percent of marketers stated that they used it somewhat more.
How much more of each of these marketing activities is your company doing compared to last year?
The wording of the question was: "Please review the list of activities below and select how much more or less of each activity your company is doing compared to last year."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Adobe. (May 14, 2014). How much more of each of these marketing activities is your company doing compared to last year? [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/456580/digital-marketing-methods-usage-increase-europe/
Adobe. "How much more of each of these marketing activities is your company doing compared to last year?." Chart. May 14, 2014. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/456580/digital-marketing-methods-usage-increase-europe/
Adobe. (2014). How much more of each of these marketing activities is your company doing compared to last year?. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/456580/digital-marketing-methods-usage-increase-europe/
Adobe. "How Much More of Each of These Marketing Activities Is Your Company Doing Compared to Last Year?." Statista, Statista Inc., 14 May 2014, https://www.statista.com/statistics/456580/digital-marketing-methods-usage-increase-europe/
Adobe, How much more of each of these marketing activities is your company doing compared to last year? Statista, https://www.statista.com/statistics/456580/digital-marketing-methods-usage-increase-europe/ (last visited December 04, 2024)
How much more of each of these marketing activities is your company doing compared to last year? [Graph], Adobe, May 14, 2014. [Online]. Available: https://www.statista.com/statistics/456580/digital-marketing-methods-usage-increase-europe/
