Germany social media ad spend 2027

The mobile social media advertising spending in Germany is expected to grow from 2.31 billion euros in 2021 to 5.5 billion euros in 2027. An overview of all Digital Markets can be found here.
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Social media advertising spending in Germany from 2017 to 2027, by device (in billion euros)

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Release date

June 2022

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Region

Germany

Special properties

Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Supplementary notes

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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