This statistic displays the findings of a survey on the reasons for setting up and usage of multiple email addresses in the United Kingdom (UK) from 2013 to 2017. In 2017, 13 percent of respondents reported changing their email addresses due to circumstances.
Reasons for setting up and usage of multiple email addresses in the United Kingdom (UK) from 2013 to 2017
Characteristic
2013
2014
2015
2016
2017
I use one email address for all my personal emails and another for any marketing emails
35%
35%
34%
27%
25%
I use one email address as my main account and also for marketing emails from the brands that I trust the most
30%
34%
36%
36%
-
I use my work email address to sign up to emails from brands I trust*
-
7%
10%
8%
6%
I have multiple email addresses as I preferred another email provider
10%
12%
12%
9%
-
I have many email addresses but only really use 1 or 2
26%
22%
17%
17%
35%
I set up multiple email addresses as I was having problems with junk/spam
14%
10%
12%
11%
-
My circumstances have changes and so I've had to change my email address (e-g- married, in a relationship)*
-
2%
5%
5%
13%
I use one email for social accounts and another for any marketing emails*
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UK DMA. (November 23, 2017). Reasons for setting up and usage of multiple email addresses in the United Kingdom (UK) from 2013 to 2017 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/456386/average-number-of-email-addresses-used-in-the-united-kingdom-uk/
UK DMA. "Reasons for setting up and usage of multiple email addresses in the United Kingdom (UK) from 2013 to 2017." Chart. November 23, 2017. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/456386/average-number-of-email-addresses-used-in-the-united-kingdom-uk/
UK DMA. (2017). Reasons for setting up and usage of multiple email addresses in the United Kingdom (UK) from 2013 to 2017. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/456386/average-number-of-email-addresses-used-in-the-united-kingdom-uk/
UK DMA. "Reasons for Setting up and Usage of Multiple Email Addresses in The United Kingdom (Uk) from 2013 to 2017." Statista, Statista Inc., 23 Nov 2017, https://www.statista.com/statistics/456386/average-number-of-email-addresses-used-in-the-united-kingdom-uk/
UK DMA, Reasons for setting up and usage of multiple email addresses in the United Kingdom (UK) from 2013 to 2017 Statista, https://www.statista.com/statistics/456386/average-number-of-email-addresses-used-in-the-united-kingdom-uk/ (last visited December 03, 2024)
Reasons for setting up and usage of multiple email addresses in the United Kingdom (UK) from 2013 to 2017 [Graph], UK DMA, November 23, 2017. [Online]. Available: https://www.statista.com/statistics/456386/average-number-of-email-addresses-used-in-the-united-kingdom-uk/
