Concerning the ten selected segments, the segment FMCG has the largest ad spending share with 16.38 percent. Contrastingly, Technology & Electronics is ranked last, with 3.11 percent. Their difference, compared to FMCG, lies at 13.27 percentage points.
Data provided by Statista Market Insights are estimates.Definition: Digital Advertising refers to the practice of promoting products or services through online channels by purchasing ad placements with the aim of driving traffic, increasing brand awareness, and generating leads or sales using data-driven strategies. This form of advertising uses the internet and various technologies to target audiences based on their demographics, online behavior, and personal interests.
Structure: Digital Advertising uses the internet to deliver marketing messages to internet users in various forms. This includes digital video, search engine, social media, digital banner, digital audio, digital classifieds, connected TV, in-app, and influencer advertising.
Additional information: The market comprises digital advertising spending, users, average revenue per user, advertising share by industry, advertising share by device, brand shares, and digital ad spending share (programmatic and non-programmatic). The market only displays B2B spending and users for the above-mentioned channels. Figures are based on digital advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions for each market can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.
Citation formats
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (November 5, 2023). Distribution of digital advertising spending in the United Kingdom (UK) in 2022, by industry [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/forecasts/456269/united-kingdom-display-advertising-revenue-by-industry-digital-market-outlook-uk
Statista. "Distribution of digital advertising spending in the United Kingdom (UK) in 2022, by industry." Chart. November 5, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/forecasts/456269/united-kingdom-display-advertising-revenue-by-industry-digital-market-outlook-uk
Statista. (2023). Distribution of digital advertising spending in the United Kingdom (UK) in 2022, by industry. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/forecasts/456269/united-kingdom-display-advertising-revenue-by-industry-digital-market-outlook-uk
Statista. "Distribution of Digital Advertising Spending in The United Kingdom (Uk) in 2022, by Industry." Statista, Statista Inc., 5 Nov 2023, https://www.statista.com/forecasts/456269/united-kingdom-display-advertising-revenue-by-industry-digital-market-outlook-uk
Statista, Distribution of digital advertising spending in the United Kingdom (UK) in 2022, by industry Statista, https://www.statista.com/forecasts/456269/united-kingdom-display-advertising-revenue-by-industry-digital-market-outlook-uk (last visited November 05, 2024)
Distribution of digital advertising spending in the United Kingdom (UK) in 2022, by industry [Graph], Statista, November 5, 2023. [Online]. Available: https://www.statista.com/forecasts/456269/united-kingdom-display-advertising-revenue-by-industry-digital-market-outlook-uk