This statistic shows the percentage of second screen U.S. user activities that are related to TV or commercials while watching traditional TV or streaming video on TV. During the March 2017 survey period, it was found that 17 percent of multitasking digital video streaming respondents stated that their second screen activities were completely unrelated to TV programs or commercials they were watching.
Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017
Characteristic
While watching traditional TV
While streaming video on TV
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traditional TV multitaskers n=566; digital video to TV stream multitaskers n=289
Age group
18 years and older
Special properties
Among multitaskers on any device
Method of interview
Online panel
Supplementary notes
Question: Overall, how would you describe your typical activities on the other device(s) you are using while watching TV? Activities on the other device(s) are ...
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IAB (U.S.). (May 10, 2017). Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/455490/second-screen-content-tv-relation/
IAB (U.S.). "Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017." Chart. May 10, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/455490/second-screen-content-tv-relation/
IAB (U.S.). (2017). Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/455490/second-screen-content-tv-relation/
IAB (U.S.). "Share of Second Screen User Activities in The United States That Are Related to Tv or Streaming Video Content as of March 2017." Statista, Statista Inc., 10 May 2017, https://www.statista.com/statistics/455490/second-screen-content-tv-relation/
IAB (U.S.), Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017 Statista, https://www.statista.com/statistics/455490/second-screen-content-tv-relation/ (last visited August 25, 2024)
Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017 [Graph], IAB (U.S.), May 10, 2017. [Online]. Available: https://www.statista.com/statistics/455490/second-screen-content-tv-relation/
