Distribution of digital advertising spending in Peru 2023, by format

Published by
J. G. Navarro,
Mar 19, 2024
In 2023, social media alone accounted for approximately 47 percent of the digital advertising spending in Peru. The figure included video ads on social media platforms. Search engine marketing (SEM) and display/banners followed, each accounting for around 16 percent of the total. Overall, Peru's online ad spending surpassed 271 million U.S. dollars that year.

Distribution of digital advertising spending in Peru in 2023, by format

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Release date

March 2024

Region

Peru

Survey time period

2023

Supplementary notes

* Including video ads on social media.

Missing percentage points to 100 are probably due to rounding.

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Global overview

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Advertising in PeruSocial media usage in PeruInternet usage in PeruE-commerce in PeruEconomy of Peru
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