In 2023, spending on search advertising in Europe increased 10.1 percent. To compare, digital display ad spend grew 12.7 percent and spending on digital classifieds and directories advertising increased six percent.
Change in search advertising spending in Europe from 2012 to 2023
Characteristic
Including Belarus & Russia
Excluding Belarus & Russia
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IAB Europe. (June 12, 2024). Change in search advertising spending in Europe from 2012 to 2023 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/455000/europe-online-paid-search-ad-growth/
IAB Europe. "Change in search advertising spending in Europe from 2012 to 2023." Chart. June 12, 2024. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/455000/europe-online-paid-search-ad-growth/
IAB Europe. (2024). Change in search advertising spending in Europe from 2012 to 2023. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/455000/europe-online-paid-search-ad-growth/
IAB Europe. "Change in Search Advertising Spending in Europe from 2012 to 2023." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/455000/europe-online-paid-search-ad-growth/
IAB Europe, Change in search advertising spending in Europe from 2012 to 2023 Statista, https://www.statista.com/statistics/455000/europe-online-paid-search-ad-growth/ (last visited July 03, 2024)
Change in search advertising spending in Europe from 2012 to 2023 [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/455000/europe-online-paid-search-ad-growth/