Product types researched online prior to in-store purchase in the Nordic region 2017

Published by Statista Research Department, Dec 5, 2023
This statistic displays the product types researched online before purchasing them in-store in the Nordic countries in 2017. According to the survey, researching products online prior to the in-store purchase was most common when shopping for home electronics, with 33 percent of individuals reporting such shopping behavior.

Product types researched online before purchasing them in-store in the Nordic countries in 2017

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Release date

February 2018

Region

Denmark, Finland, Norway, Sweden

Survey time period

February 2017 to January 2018

Number of respondents

92,656*

Age group

18-79 years

Special properties

12 monthly surveys*

Method of interview

Online panel

Supplementary notes

* This statistic shows the results from survey conducted in December.

Original survey question: "What type of products have you researched online in the past month and later bought in a store?" / "Vilken/vilka varor har du den senaste månaden först gjort research på internet om för att sedan köpa i butik?"

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6

Segments

5

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8

Consumption

7

Device usage

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Shopping apps

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