Online Christmas shopping: popular products in Germany 2015 | Statista

This statistic shows the results of a survey among online shoppers concerning the most popular product categories for Christmas shopping on the internet in Germany from 2012 to 2015. In 2015, 47 percent of German online shoppers stated that they had bought products from the clothing, textile and shoe segment on the internet for Christmas.

Most popular product categories for online Christmas shopping in Germany from 2012 to 2015

Characteristic	2012	2013	2014	2015
Clothing, textiles, shoes	42%	42%	44%	47%
Books	-	-	39%	46%
Toys	34%	34%	32%	33%
Consumer electronics, media, video and audio	39%	33%	26%	31%
Gift vouchers	28%	27%	28%	31%
Groceries, delicatessen, wine	24%	24%	23%	28%
Computers and accessories	24%	24%	22%	21%
Furniture and decorative articles	16%	16%	18%	19%
Telecommunications/mobile phones and accessories	19%	18%	18%	18%
Jewelry and watches	14%	15%	15%	17%
DIY and home improvement products, flowers	10%	12%	11%	12%

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Release date

December 2015

More information

Region

Germany

Survey time period

2012 to 2015

Number of respondents

1,027 respondents

Age group

18-69 years

Special properties

people who do their christmas shopping via interactive retail

Method of interview

Online survey

Citation formats

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