This statistic shows the economic cost of ad blocking usage in the United States from 2016 to 2020. The source estimated the loss of revenue due to ad blocking to increase from roughly 3.89 billion U.S. dollars in 2016 to 12.12 billion in 2020.
Cost of ad blocking in the United States from 2016 to 2020
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Forbes. (May 17, 2017). Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/454473/ad-blocking-cost-usa/
Forbes. "Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)." Chart. May 17, 2017. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/454473/ad-blocking-cost-usa/
Forbes. (2017). Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/454473/ad-blocking-cost-usa/
Forbes. "Cost of Ad Blocking in The United States from 2016 to 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 17 May 2017, https://www.statista.com/statistics/454473/ad-blocking-cost-usa/
Forbes, Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/454473/ad-blocking-cost-usa/ (last visited November 17, 2024)
Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars) [Graph], Forbes, May 17, 2017. [Online]. Available: https://www.statista.com/statistics/454473/ad-blocking-cost-usa/
