This statistic shows the economic cost of ad blocking usage in the United States from 2016 to 2020. The source estimated the loss of revenue due to ad blocking to increase from roughly 3.89 billion U.S. dollars in 2016 to 12.12 billion in 2020.
Cost of ad blocking in the United States from 2016 to 2020
(in million U.S. dollars)
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Forbes. (May 17, 2017). Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/454473/ad-blocking-cost-usa/
Forbes. "Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)." Chart. May 17, 2017. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/454473/ad-blocking-cost-usa/
Forbes. (2017). Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/454473/ad-blocking-cost-usa/
Forbes. "Cost of Ad Blocking in The United States from 2016 to 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 17 May 2017, https://www.statista.com/statistics/454473/ad-blocking-cost-usa/
Forbes, Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/454473/ad-blocking-cost-usa/ (last visited December 18, 2024)
Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars) [Graph], Forbes, May 17, 2017. [Online]. Available: https://www.statista.com/statistics/454473/ad-blocking-cost-usa/
