This statistic shows the results of a survey on the shopping preferences of consumers regarding online and mail order retail compared to traditional retail in Germany in 2016, broken down by product group. During the survey period it was found that 93.2 percent of German consumers favored traditional retail trade when it came to grocery shopping.
Would you prefer to buy the following products via online or mail order retail or would you rather buy them in a shop?
Characteristic
Online and mail order retail
Traditional retail
Books
61.6%
38.4%
Consumer electronics, media, video and audio recordings
59.2%
40.8%
Telecommunications, mobile phones and accessories
58.4%
41.6%
Computers and accessories
57.3%
42.7%
Gift vouchers of various retailers
53.6%
46.4%
Toys
45.1%
54.9%
Clothing, textiles, shoes
42%
58%
Pharmaceuticals
32.1%
67.9%
Jewellery and watches
29.5%
70.5%
Furniture and decoration
21.4%
78.6%
DIY and home improvement, garden accessories and flowers
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
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bevh, & Boniversum. (October 25, 2016). Would you prefer to buy the following products via online or mail order retail or would you rather buy them in a shop? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/454249/online-vs-tradtional-retail-preference-by-product-group-germany/
bevh, und Boniversum. "Would you prefer to buy the following products via online or mail order retail or would you rather buy them in a shop?." Chart. October 25, 2016. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/454249/online-vs-tradtional-retail-preference-by-product-group-germany/
bevh, Boniversum. (2016). Would you prefer to buy the following products via online or mail order retail or would you rather buy them in a shop?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/454249/online-vs-tradtional-retail-preference-by-product-group-germany/
bevh, and Boniversum. "Would You Prefer to Buy The following Products via Online or Mail Order Retail or Would You Rather Buy Them in a Shop?." Statista, Statista Inc., 25 Oct 2016, https://www.statista.com/statistics/454249/online-vs-tradtional-retail-preference-by-product-group-germany/
bevh & Boniversum, Would you prefer to buy the following products via online or mail order retail or would you rather buy them in a shop? Statista, https://www.statista.com/statistics/454249/online-vs-tradtional-retail-preference-by-product-group-germany/ (last visited December 21, 2024)
Would you prefer to buy the following products via online or mail order retail or would you rather buy them in a shop? [Graph], bevh, & Boniversum, October 25, 2016. [Online]. Available: https://www.statista.com/statistics/454249/online-vs-tradtional-retail-preference-by-product-group-germany/
